Email marketing isn't dead—it's just evolved. For service businesses, a well-crafted email sequence can be the difference between a lead going cold and a customer signing on the dotted line.
In this guide, we're breaking down the five essential email sequences that every service business needs to nurture leads, close deals, and keep customers coming back.
The Customer Email Journey
From first contact to loyal customer
The 5 Essential Email Sequences
Welcome Sequence
First impressions matter. Set the tone for your relationship and deliver immediate value.
Nurture Sequence
Keep leads warm while providing genuine value. Not everyone is ready to buy right away.
Sales Sequence
When leads show buying intent, turn up the heat with strategic conversion emails.
Onboarding Sequence
Help new customers get started quickly, see early wins, and stick around long-term.
Re-engagement Sequence
Old leads aren't dead leads. Win back cold contacts with the right approach.
Pro tip: Space your welcome emails 1-2 days apart. Too fast feels aggressive, too slow loses momentum.
💡 Quick Win
Start with just one sequence. The welcome sequence has the highest open rates and gives you the best foundation to build on.
Ready to Automate Your Email Marketing?
Building effective email sequences takes time and expertise. If you'd rather focus on running your business while we handle the automation, that's exactly what we do.
Book a free consultation and we'll map out the perfect email strategy for your business.